Sunday, April 7, 2013

[J140.Ebook] Download Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay

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Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay

Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay



Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay

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Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

  • Sales Rank: #57790 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2012-03-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 8.25" w x .75" l, 2.24 pounds
  • Binding: Paperback
  • 512 pages
Features
  • Used Book in Good Condition

About the Author
Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Her Ph.D. in marketing is from the University of Michigan. She is senior author of Direct Marketing Management, 2e, available on her website www.marylouroberts.info. She has published extensively in marketing journals in the U.S. and Europe. Dr. Roberts is a frequent presenter on programs of both professional and academic marketing organizations, and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards.

Debra Zahay is Professor and Department Chair at St. Edward's University. Austin, Texas. She holds A Ph.D. in Marketing from the University of Illinois, an M.A. in Management from Northwestern University in Evanston, Illinois, a J.D. from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. Her current and recent research topics include customer information management for competitive advantage; information use in new product development and, particularly, crowd-sourcing; data warehousing in CRM environments; email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at numerous academic and practitioner conferences. Dr. Zahay's prior teaching experiences include North Carolina State University in Raleigh, North Carolina, and DePaul University in Chicago, Illinois. Dr. Zahay has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Poorly written. This book contains a wealth of info, unfortunately it could use a lot of editing
By Stephen Dougherty
If you are an instructor considering this text, please keep looking. The book is somewhat dated, but it's real problem is a lack of editing. There are random factoids scattered in with useful text which makes many passages unnecessarily confusing. For example: Does it really matter whether Jerry Yang was rumored to have been forced out of Yahoo? That is the sort of detail that is somewhat randomly included. The authors obviously know a lot about the early days of the internet, but that doesn't make all that information relevant to internet marketing.

Also, don't be confused by the "Kindle" Edition. This is not a Kindle book but what's called a "print replica" which means most eBook features are not available - very frustrating for a book about the internet. One would hope that for a $50 "Kindle" book the publisher could have taken the time to actually convert the book into a true e-Book format. Even a PDF version would have been more useful than this print replica version.

1 of 1 people found the following review helpful.
It makes a terrible textbook, it has many bold vocabulary words that ...
By Anonymous
I can't even get myself to actually read it. The terms aren't user friendly. It makes a terrible textbook, it has many bold vocabulary words that they don't bother to define.

1 of 1 people found the following review helpful.
I didn't learn anything from this book that I didn't ...
By Matthew
I didn't learn anything from this book that I didn't already know from research I did online a few years ago.

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Wednesday, March 27, 2013

[K808.Ebook] Ebook Download The Cow-Tail Switch: And Other West African Stories, by Harold Courlander, George Herzog

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The Cow-Tail Switch: And Other West African Stories, by Harold Courlander, George Herzog

The Cow-Tail Switch: And Other West African Stories, by Harold Courlander, George Herzog



The Cow-Tail Switch: And Other West African Stories, by Harold Courlander, George Herzog

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The Cow-Tail Switch: And Other West African Stories, by Harold Courlander, George Herzog

"The stories of West Africa are about men and animals, about kings, warriors, and hunters. They tell about clever people and stupid people, about good ones and bad ones, about how things and animals got to be how they are. Sometimes they are just tall tales. There are stories about Frog, Rabbit, Turtle, Guinea Fowl, and all the other animals that West Africans know. Some of the stories make you think. Some make you laugh.
Here are some of the stories of the people of the forests, the seacoast, the hills, and the plains.
The people of West Africa give them to you."

  • Sales Rank: #241575 in Books
  • Brand: Square Fish
  • Published on: 2008-04-29
  • Released on: 2008-04-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.61" h x .41" w x 5.22" l, .30 pounds
  • Binding: Paperback
  • 160 pages

Review

“The seventeen stories, mostly gathered in the Ashanti country, are fresh to collections and are told with humor and originality.” ―The Horn Book Magazine

“An unusually fine collection of folk tales told simply, directly, and with beauty.” ―School Library Journal

About the Author

As a young man, Harold Courlander (1908-1996) took a trip to Haiti with the intention of doing research for a novel. He discovered his lifelong passion, anthropology, which led him to further travels and research into Native Americans, Asians, Indians, and numerous African tribes. He preserved the history of these people in his many books of folklore and history.

George Herzog (1901–1983) was a musicologist and anthropologist specializing in Native American music. Like Courlander, he was intent on preserving the heritage of people, particularly through their music.

Madye Lee Chastain (1908-1989) wrote 17 children's books and illustrated many more.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By DAV
Wish it had pictures

5 of 5 people found the following review helpful.
Notable collection of African Folktales
By Ein Kunde
Looking for African folktales? Look first to the work of Harold Courlander. He is one of the finest folktale anthropologists of his generation. "The Cow-Tail Switch and Other West African Stories" is one several of his books which are of interest to Africanists. (He also authored several similar books of folktales and traditional literature from other parts of the world.) In 1947 when "The Cow-Tail Switch and Other West African Stories" was first published, there were far fewer books of this kind than there are today. Two things that make Courlander's work stand out, even now, are: 1) his well written prose, and 2) the notes, which give the reader more information about the story, where it came from, and how to understand it in the context of the culture that produced it. This second point is especially important today, when a lot of books of so-called "African" stories are published without any background information at all. This collection of stories, all from Western Africa, is great for kids and adults. (Harold Courlander is also the author of "The African", which bears many similarities to "Roots" by Alex Haley, though Haley's book was published years later.)

2 of 5 people found the following review helpful.
This book has 17 African legends, many of them are funny.
By A Customer
I reviewed one of the many stories from this book, The Cow Tail Switch, which is the cover story.
One day in the village of Kundi there was a brave hunter named Ogaloussa. He had to go out to hunt because he had 6 sons and one on the way. He knew they would eat a lot. The first day he had not come home the family was a little worried but not that much. After a week and 3 months of waiting for him they began to really worry. Then the baby was born and they named him Puli. Puli's first words were " Where is my father?" Another son said, "Yes, where is our father?" "I saw which direction he went," said another son.
So the 6 sons set off to find their father. They found him dead with his body parts everywhere. One son said could he put his bones back together and another said he could put the flesh on. "We are not done," yelled another son, "He needs blood and I will give him some." "I can give him breath," said another son. "We are still not done," protested another son. "I will give him the power of movement." "I can give him the power of speech," said the last son and they put him back together.
The sons brought Ogaloussa back to the village and everyone was happy to see him. The next day he made a very nice beaded cow tail and was going to give it to one of his sons. He ended up giving it to Puli who first asked, "Where is my father?" I would rate this story a 7.8 on a scale of 1-10 because it is a great story. I also liked this story because it was interesting how they put him back together

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Tuesday, March 26, 2013

[R516.Ebook] PDF Download The Art of Command: Military Leadership from George Washington to Colin Powell, by Harry S. Laver, Jefferey J. Matthews

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The Art of Command: Military Leadership from George Washington to Colin Powell, by Harry S. Laver, Jefferey J. Matthews

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The Art of Command: Military Leadership from George Washington to Colin Powell, by Harry S. Laver, Jefferey J. Matthews

What essential leadership lessons do we learn by distilling the actions and ideas of great military commanders such as George Washington, Dwight D. Eisenhower, and Colin Powell? That is the fundamental question underlying The Art of Command: Military Leadership from George Washington to Colin Powell. The book illustrates that great leaders become great through conscious effort - a commitment not only to develop vital skills but also to surmount personal shortcomings.

Harry S. Laver, Jeffrey J. Matthews, and the other contributing authors identify nine core characteristics of highly effective leadership, such as integrity, determination, vision, and charisma, and nine significant figures in American military history whose careers embody those qualities. The Art of Command examines each figure's strengths and weaknesses and how those attributes affected their leadership abilities, offering a unique perspective of military leadership in American history. Laver and Matthews have assembled a list of contributors from military, academic, and professional circles, which allows the book to encompass diverse approaches to the study of leadership.

  • Sales Rank: #52914 in Audible
  • Published on: 2012-08-21
  • Format: Unabridged
  • Original language: English
  • Running time: 471 minutes

Most helpful customer reviews

2 of 2 people found the following review helpful.
Good, Not Great, Compendium of Military Leaders
By LtCol ret E. Kennedy, Jr.
This is a good, not great book. While there are some very good stories regarding leaders, the analyses are somewhat superficial. This is likely a function of the word limits provided to the contributors. I felt like I was reading awards citations written by fawning subordinates about leaders who are just a little "too perfect". The fact is that some of these leaders had faults that are simplistically over-looked but important to consider in any serious leadership discussions. This is a primer for introducing key leaders but should be used with care since it does not provide the depth necessary to critically analyze the leadership used by the subjects. It is a level above "Wiki" knowledge but does not substitute for in-depth biographies.

1 of 1 people found the following review helpful.
Good bio sketches; poor leadership studies
By P. J. SNYDER
The book is a good book to help military officers study successful leaders, and possibly motivate these officers to grow, but that's about the extent of its utility.

The book is based on the trait theory of leadership, and each chapter illustrates a trait through the story of a general. Two problems; one, most in behavioral science have moved past the trait theory of leadership (about 70 years ago), and two, the bios sometimes feel shoe-horned to fit the trait being described.

Not a bad book, but not great either.

0 of 0 people found the following review helpful.
George Washington was the highlight of this book!
By Christopher Kelly
A visitor to New York can step back in time and touch our Colonial and Revolutionary past with a tour of Fraunces Tavern on 54 Pearl Street in lower Manhattan. In this haunt of old New York you will find a selection of draft beers, oysters, and American history. This is a beautifully-restored colonial tavern that was founded by Samuel Fraunces in 1767. It was in the Long room of Fraunces tavern in 1783 that General George Washington bade an emotional farewell to his officers after winning victory in the American Revolution. He had hoped to retire peacefully to his farm at Mount Vernon. It was not to be.

George Washington was the "indispensable man" of the American Revolution. He led the nation in a long struggle against the greatest military power of that age -- the British Empire. The American Revolution has proven to be by far the most successful Revolution in human history. It is the Revolution whose reverberations that continually encourage the cause of human liberty are felt to this day.

At the heart of this Revolution was a leader of exceptional integrity. He shared the sufferings of the men under his command at Valley Forge and throughout the Revolution. On March 15, 1783 Washington addressed his officers in Fraunces Tavern thus: "I have never left your side one moment...I have been the constant companion and witness of your Distress, and not among the last to feel and acknowledge your merits...I have ever considered my own Military reputation as inseparably connected with that of the Army."

Some of Washington's officers were tempted by the prospect of using their military superiority to the over the rings of the Colonial government. They wanted him to become an American Caesar. Washington rebuffed those who sought to "overturn the liberties of our Country". He demanded that they do nothing "which, viewed in the calm light of reason, will lessen the dignity and sully the glory you have hitherto maintained."

At the conclusion of the war the Continental Congress was essentially broke. His officers feared that neither they nor their men would be paid. Washington sought to reassure his officers with a densely written text explaining the nation's financial difficulties. He pulled his spectacles out of his pocket to read more easily and remarked, "Gentlemen, you must pardon me, I have grown gray in your service and now find myself going blind."

In 1783 New York was the nation's capitol. George Washington formally resigned his commission on 23 December, 1783. He addressed the president of Congress, Thomas Mifflin as follows: "Having now finished the whorl assigned me, I retire from the great theatre of Action; an bidding an Affectionate farewell to this August body under whose orders I have so long acted, I here offer my commission , and take my leave of all the employments of public life." Mifflin responded, "You have conducted the great military contest with wisdom and fortitude, through invariably regarding the rights of the civil government through all disasters and changes."

If you like The Art of Command you will also enjoy America Invades America Invades: How We've Invaded or been Militarily Involved with almost Every Country on Earth by Kelly / Laycock and Italy Invades

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Sunday, March 24, 2013

[R194.Ebook] Free Ebook The Lisa Scottoline Collection: Volume 2: Come Home, Don't Go, by Lisa Scottoline

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Available for the first time in this stunning electronic edition, THE LISA SCOTTOLINE COLLECTION: VOLUME 2 is sure to delight the #1 New York Times bestselling author's millions of fans. Includes:

COME HOME
Jill Farrow is a typical suburban mom who has finally gotten her and her daughter's lives back on track after a divorce. She is about to remarry, her job as a pediatrician fulfills her—though it is stressful—and her daughter, Megan, is a happily over-scheduled thirteen-year-old juggling homework and the swim team. But Jill's life is turned upside down when her ex-stepdaughter, Abby, shows up on her doorstep late one night and delivers shocking news: Jill's ex-husband is dead. Abby insists that he was murdered and pleads with Jill to help find his killer. Jill reluctantly agrees to make a few inquiries and discovers that things don't add up. As she digs deeper, her actions threaten to rip apart her new family, destroy their hard-earned happiness, and even endanger her own life. Yet Jill can't turn her back on a child she loves and once called her own. This unforgettable novel reads with the breakneck pacing of a thriller while also exploring the definition of motherhood, asking the questions: Do you ever stop being a mother? Can you ever have an ex-child? What are the limits to love of family?

DON'T GO
When Dr. Mike Scanlon is called to serve as an army doctor in Afghanistan, he's acutely aware of the dangers he'll face and the hardships it will cause his wife Chloe and newborn baby. And deep inside, he doesn't think of himself as a warrior, but a healer. However, in an ironic turn of events, as Mike operates on a wounded soldier in a war-torn country, Chloe dies in their kitchen, a victim of an apparent household accident. Devastated, Mike returns home to bury her, only to discover that the life he left behind has fallen apart. His medical practice is in jeopardy, and he is a complete stranger to the only family he has left: his precious baby girl. Worse, he learns a shocking secret that sends him into a downward spiral. As layer upon layer of lies are revealed, Mike soon realizes that the most important battle of his life faces him on the home front, and he'll have to put it all on the line to save what's dearest to him.

  • Sales Rank: #248030 in eBooks
  • Published on: 2014-11-25
  • Released on: 2014-11-25
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Good...not Great
By Kathy o
I could not get as interested in these stories as I usually do with Lisa Scottoline's stories but they were still good.

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they were wonderful what other books has she
By Constance Kriebel
they were wonderful what other books has she written

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Five Stars
By Paula Schnarr
Still reading and enjoying.

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Outlaw Inlaws: (Or How to Get Along with your Children's In Laws), by Frieda Korobkin

  • Sales Rank: #5837279 in Books
  • Published on: 2006-10-19
  • Released on: 2006-10-19
  • Original language: English
  • Dimensions: 10.00" h x .10" w x 7.00" l,
  • Binding: Paperback
  • 40 pages

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Outlaw Inlaws!
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The most important book you will read when your son or daughter comes home with the news that their future in-laws are formidable and not in the French sense! This makes you laugh all the way through the pain of preparing for a wedding, let alone gettin' along...

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Saturday, March 23, 2013

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A History of Baroque Music by Buelow, George J. [Indiana University Press,2004] (Hardcover) [Hardcover]

  • Binding: Hardcover

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Friday, March 22, 2013

[N439.Ebook] Ebook Free Explaining International Relations 1870-1914: Your guide to the ten toughest exam questions on the causes of World War One (Explaining Hist

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Between 1870 and 1914 Europe experienced mounting diplomatic tensions and the division of the continent into rival alliance systems. The outbreak of war in 1914 had long term origins which are complex and often obscure. This e-book is written to make these conflicts and the debates that surround them easy to understand and accessible. It covers the following key questions:
1. What as the significance of the Unification of Germany on European diplomacy?
2. What were Britain’s main objectives between 1870 and 1904?
3. Why did Colonial Empires lead to an increase in tension?
4. How did Bismarck’s diplomacy shape European affairs?
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6. What was the significance of the Congress of Berlin?
7. How did the fall of Bismarck affect European diplomacy?
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9. How did the crises over Morocco change European affairs?
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  • Sales Rank: #2001520 in eBooks
  • Published on: 2015-07-14
  • Released on: 2015-07-14
  • Format: Kindle eBook

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