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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
- Sales Rank: #417427 in Books
- Brand: Brand: Prentice Hall
- Published on: 2008-01-21
- Original language: English
- Number of items: 1
- Dimensions: 10.49" h x 1.94" w x 7.68" l,
- Binding: Paperback
- 664 pages
- Used Book in Good Condition
From the Back Cover
Over 750,000 students worldwide have used this best-selling book through their academic and professional careers.
Join them today and stay at the top of the class with the 8th edition of Exploring Corporate Strategy!
By far the best book in the field I have ever read! It makes the study of Strategy interesting! [The authors] relate theory to real-life examples which are up to date with current business news. I would most certainly recommend this book to anyone! The on-line features are excellent as well.
I found this book to be invaluable during [my] Strategic Management module. During my written assignment (which I passed easily) I drew heavily on the concepts and ideas introduced in this publication.
Amazon reviews of 7th edition
Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do?
Explore key and contemporary questions such as these as well as all the fundamental concepts and tools of strategy, plus:
��������� Get the latest developments in this fast-moving field: brand new chapters on innovation and entrepreneurship, international strategy and the practice of strategy keep you at the cutting edge
��������� Read the most recent and intriguing strategy ‘stories’: case studies on familiar and headline-grabbing organisations, such as eBay, Skype, Virgin and many more
��������� Develop your critical thinking skills, using key debates and critical commentaries throughout the text
Succeed in your studies, enhance your� understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/ecs and:
��������� Reinforce key concepts using audio downloads, animated models and quick tests
��������� Track your progress with self-assessment questions and a personal gradebook
��������� Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy
About the Author
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Material Great... Printed Product - not so much!
By Amazon Customer
The textbook is excellent and insightful. As someone coming to the subject of Strategy for the first time - this book is easy to read, using simple terms and interesting material, with lots of good, clear, up to date examples - I have been completely enthused by it! I have really enjoyed reading this book and found it very useful.
However - the quality of the actual book received was disappointing. Some of the pages are printed skew, some of the extreme edges have even been cut off - so that some page numbers are missing or cut in half. And the quality of the print on glossy paper is not good - if you make pencil notes as I sometimes do, and then need to erase it/change it - the eraser takes the print clean off the page with the pencil scribblings. Whilst none of these things are completely insurmountable, it does irritate me - someone who is fanatical about maintaining the pristine nature of a new book. We pay a lot of money for these textbooks, we (I) intend to use them for reference for many years to come, but one wonders how well this book will in fact stand the reglar use?!
Also, the publisher has used a glossy paper type which is very awkward to read at night when your eyes are tired - my desk lamp (low energy tube) creates a shine on the page that results in some interesting juggling of the book to avoid! Whilst this makes the book look "nice" I would suggest that subsequent printings use a different paper.
1 of 1 people found the following review helpful.
Exploring Corp Strategy - Great Asset to own a copy
By Vijay Ramasamy
I came across this book while I was doing MBA at Leeds Met Univ (UK). This book is simply an great asset, interesting case studies with comments how they best perform, flaws etc. The whole book strictly focus on strategies (Strategic Position, Strategic Option and Strategy in Action). Very apt for students and young entrepreneurs.
0 of 0 people found the following review helpful.
they said it was in good condition
By Yauklan
They said it was in good condition and it was. Some highlighter markings in the book but i didn't mind. There was something on the cover, I don't know what it was soap or toffee, something... but I was able to get it off. I found this purchase very affordable for my pockets and the condition was as they said.i would consider purchasing from them again if need be.
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